CORPORATE VIDEO BRIEF — LUCID LAB
https://www.lucidlab.nz/corporate-video/

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passwords, private records or confidential documents.

1. PROJECT AND CONTACT
Organisation:
Project name:
Contact and role:

2. AUDIENCE AND PURPOSE
Who will watch?
What should they understand after watching?
What would you like them to do next?
What is the one main message?

3. STORY AND PEOPLE
What real examples can support the message?
Who could speak about them, and what perspective does each person bring?
Any scripted statements, approved claims or language requirements?
Participant availability, permissions and accessibility requirements:

4. LOCATIONS AND SUPPORTING FOOTAGE
Where could interviews and supporting footage be filmed?
What actual work, places or details could the camera show?
Access arrangements, operating hours and restrictions:
Anything that must stay out of frame or remain confidential?

5. DELIVERY VERSIONS
For each output, note its audience, channel, approximate length if known,
aspect ratio, captions/language and call to action:
Main film:
Shorter clips:
Vertical or other versions:
Other requirements:

6. SCHEDULE
Required delivery date and reason:
Fixed events or launch dates:
Possible filming dates and participant availability:
Time needed for your internal reviews:

7. FEEDBACK AND APPROVAL
Who consolidates feedback and approves the work?
Who checks brand, factual claims, names and titles?
Known review or procurement requirements:

8. AVAILABLE MATERIAL
Brand guidelines, logo files, photography, archive or existing footage:
Who can confirm permission to use the material?
References you like, and what you like about them:

9. BUDGET AND PRIORITIES
Budget range, if known:
Most important output or requirement:
Flexible elements:

10. QUESTIONS TO RESOLVE IN THE PROPOSAL
Preparation, shoot days, crew, locations and travel:
Editing, graphics, captions, sound and music licences:
Review stages, revision rounds and changes to scope:
Final files, source material and usage arrangements:

When ready, send an enquiry at https://www.lucidlab.nz/contact/
or email charlie@lucidlab.nz.