Lucid Lab video production insightsPractical guidance on film, animation, AI video, and social content from Auckland production studio Lucid Lab.https://www.lucidlab.nz/en-nzHow to brief a corporate video productionhttps://www.lucidlab.nz/insights/how-to-brief-corporate-video-production/https://www.lucidlab.nz/insights/how-to-brief-corporate-video-production/A corporate video brief template for company stories, interviews and strategy films. Plan the audience, people, locations, approvals and delivery versions before filming.Wed, 07 Oct 2026 00:00:00 GMTcorporate videovideo production briefinterviewsproduction planningCharlie Hollings-HattonOne brand film or a video series? How to scope the projecthttps://www.lucidlab.nz/insights/one-brand-film-or-video-series/https://www.lucidlab.nz/insights/one-brand-film-or-video-series/When a video brief has several audiences, interviews and ideas, decide what belongs in the main film, what deserves a separate episode and what can share a production.Wed, 07 Oct 2026 00:00:00 GMTbrand filmvideo seriesproduction planningcorporate videoCharlie Hollings-HattonWhat does an AI ad cost in New Zealand?https://www.lucidlab.nz/insights/ai-ad-production-costs-new-zealand/https://www.lucidlab.nz/insights/ai-ad-production-costs-new-zealand/A practical guide to the scope, consistency, review, post-production, and usage decisions that shape an AI ad quote in New Zealand.Wed, 16 Sep 2026 00:00:00 GMTAI advertisingproduction costsNew ZealandbriefingCharlie Hollings-HattonHow to brief an AI video production studiohttps://www.lucidlab.nz/insights/how-to-brief-ai-video-production-studio/https://www.lucidlab.nz/insights/how-to-brief-ai-video-production-studio/A commissioning checklist covering audience, visual direction, reference material, approvals, deliverables, usage, and production risk.Wed, 16 Sep 2026 00:00:00 GMTAI video productioncreative briefcommissioningdeliverablesCharlie Hollings-HattonKeeping products and packaging consistent in AI adshttps://www.lucidlab.nz/insights/product-packaging-consistency-ai-ads/https://www.lucidlab.nz/insights/product-packaging-consistency-ai-ads/A practical workflow for controlling product shape, packaging, scale, placement, and continuity across a generative AI advertising sequence.Wed, 16 Sep 2026 00:00:00 GMTAI advertisingproduct videopackagingproduction workflowCharlie Hollings-HattonPlan horizontal and vertical video in one productionhttps://www.lucidlab.nz/insights/plan-horizontal-and-vertical-video-together/https://www.lucidlab.nz/insights/plan-horizontal-and-vertical-video-together/A practical guide to planning 16:9 films and 9:16 social content together, from the brief and shot list to hooks, captions, edits, and delivery.Mon, 14 Sep 2026 00:00:00 GMTvertical videosocial video productionYouTube ShortsInstagram Reelsvideo planningCharlie Hollings-HattonHow to choose a video production company in Aucklandhttps://www.lucidlab.nz/insights/choosing-video-production-company-auckland/https://www.lucidlab.nz/insights/choosing-video-production-company-auckland/A practical guide to comparing Auckland video production companies: the brief, creative fit, process, deliverables, proof, and questions worth asking.Sun, 13 Sep 2026 00:00:00 GMTvideo production Aucklandcorporate videobrand filmproduction planningCharlie Hollings-HattonAI video or traditional production? How to choosehttps://www.lucidlab.nz/insights/ai-video-vs-traditional-production/https://www.lucidlab.nz/insights/ai-video-vs-traditional-production/A decision guide for choosing generative AI video, live-action filming, animation, or a hybrid approach based on the story, evidence, risk, and deliverables.Sat, 12 Sep 2026 00:00:00 GMTAI video productiongenerative videolive actionanimationcreative productionCharlie Hollings-Hatton