About
Who is
Lucid Lab?
Lucid Lab is a full-production video, animation, and AI studio based in Tāmaki Makaurau / Auckland, New Zealand.
Every project is approached with fresh thinking, creative energy, and a strong focus on storytelling that connects. The goal is simple: craft captivating, engaging videos that authentically represent your brand and resonate with your audience.
With ten years of experience in videography, editing, animation, and AI-powered video production — plus a trusted network of collaborators when needed — Lucid Lab delivers high-quality, visually compelling content that goes beyond the ordinary.
Driven by curiosity and innovation, we make video that not only looks great, but works hard to inform, inspire, and engage.
The person
Hi, I'm Charlie.
I'm the person behind the lens and the magic at Lucid Lab. For the past ten years, I've dedicated myself to the craft of storytelling — capturing emotion, shaping narrative, and bringing ideas to life through video and animation.
Whether it's distilling a big idea into a tight 3-minute clip or capturing the essence of a brand, I'm all about creating work that connects, resonates, and stays with people.
The toolkit
The programs behind the work.
Shot, cut, graded, animated, and mixed in-house — one studio, the full Adobe pipeline, no handoffs.
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After Effects
Animation & motion graphics
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Premiere Pro
Edit & assembly
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Photoshop
Design & retouching
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Illustrator
Vector & artwork
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Audition
Sound mix & cleanup
How we work
Three things we don't compromise on.
01
Story first.
The narrative gets sweated before the gear list. If the idea isn't sharp, no amount of polish saves the film.
02
Craft over noise.
Every choice — shot, edit, colour, sound, motion — exists for a reason. We don't add anything that isn't earning rent.
03
Show up honestly.
We'll tell you straight if a brief needs reshaping, a budget needs adjusting, or AI is the wrong tool for the job. Honesty saves projects.
Next step