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Portrait — to be added

The person

Hi, I'm Charlie.

I'm the person behind the lens and the magic at Lucid Lab. For the past ten years, I've dedicated myself to the craft of storytelling — capturing emotion, shaping narrative, and bringing ideas to life through video and animation.

Whether it's distilling a big idea into a tight 3-minute clip or capturing the essence of a brand, I'm all about creating work that connects, resonates, and stays with people.

charlie@lucidlab.nz Book a call

How we work

Three things we don't compromise on.

01

Story first.

The narrative gets sweated before the gear list. If the idea isn't sharp, no amount of polish saves the film.

02

Craft over noise.

Every choice — shot, edit, colour, sound, motion — exists for a reason. We don't add anything that isn't earning rent.

03

Show up honestly.

We'll tell you straight if a brief needs reshaping, a budget needs adjusting, or AI is the wrong tool for the job. Honesty saves projects.

Next step

Want me to tell your story?