Brand & corporate
Brand films
Identity-defining films that tell the world who you are and what you stand for. Used on hero pages, in pitches, on social, and in investor decks.
Film & video
Brand films & corporate video,
made in Auckland.
Cinematic, story-led video production for ambitious brands. From a one-day shoot to a multi-week documentary, Lucid Lab handles the entire production pipeline — script, shoot, edit, colour, sound — under one roof.
Why Lucid Lab
In a crowded market,
we think differently.
Director-led
One creative voice.
Charlie directs every project end-to-end. No layers of account managers, no producers who've never picked up a camera. The person who pitches your idea is the person who shoots it.
Full-service in-house
Shoot, edit, grade, sound.
Cinematography, editing, colour grading, and cinematic sound design all handled internally. Faster turnaround, tighter control, lower overhead.
Story-first
Beautiful, on purpose.
We sweat the narrative before the gear list. A great film starts with a sharp idea, a clear POV, and a structure that earns its runtime.
Project types
Films for brands, films with purpose.
Commercial
Commercials & ads
Short-form video that sells. Cinematic production values, sharp scripts, ready for TV, YouTube, Meta, and TikTok.
Documentary
Documentary & long-form
Short documentaries on the people, places, and ideas that matter. Strong on environmental, sustainability, and community storytelling.
Internal
Recruitment & internal video
Recruitment films, leadership messages, internal launches — high-craft video for the audiences that matter most: your own people.
Featured projects
Recent films we've made.
3:18 Film · Whānau Āwhina Plunket
Kotahitanga — Our Strategy 2026–2031
2:09 Film · Whānau Āwhina Plunket
Sam and Tyler's Plunket Journey
1:47 Film · Plunket
Ilsa Plunket Ambassador
2:14 Film
The Four Hives
3:54 Film · Whānau Āwhina Plunket
Whānau Āwhina Plunket — Our Whakapapa
2:01 Film · Animation · AI video
Lucid Lab Showreel 2024
Next step
Ready to discuss your project?
Tell us about your brief — the idea, the audience, the deadline. We'll come back within a working day with thoughts, references, and a ballpark.