How to brief a corporate video production
A corporate video brief template for company stories, interviews and strategy films. Plan the audience, people, locations, approvals and delivery versions before filming.
Read the guide →Lucid Lab · Auckland / Aotearoa
AI ads, directed like films.
Featured ad · Press play
Griffin's — Life Needs a Snack
AI-generated visuals. Directed and produced by Lucid Lab, with 3D layouts, product photography, and compositing.
About this project →Director-led AI advertising and video production in Auckland. Lucid Lab combines generative tools with film, animation, editing, colour, and sound craft—then chooses the right method for the brief.
Recent work
Work we're proud of.
AI video · Animation
Griffin's — Life Needs a Snack
A director-led AI product ad built from generative imagery, 3D layouts, product photography, and detailed compositing.
3:54Film· Whānau Āwhina Plunket
Whānau Āwhina Plunket — Our Whakapapa
The brand film tracing Plunket's whakapapa back to Karitane and the two wāhine who started it all — Mere Harper and Ria Tikini.
4:42Film· Philip Holt, Maraetara
Growing Trees For The Next Generation
A movement of legacy and land stewardship. Farmers sharing strategies to combat scouring and erosion — diverse methods, deep passion, a better future.
0:44AI video· Cottee Parker
CotteeParker AI Sample
An AI architectural visualisation sample for Cottee Parker — bringing static design imagery into motion with a directed generative-video workflow.
What we make
AI ads first. Film and animation when they fit better.
Build an imagined product world with AI. Film real people and places. Explain a complex idea with animation. The method follows what your audience needs to see.
01 — AI ads
AI video, directed with purpose.
Product ads, imagined brand worlds, architectural visualisation, and carefully reviewed historical sequences.
See AI video02 — Film
Cinematic brand films & corporate video.
Real people, real places, documentaries, and brand films. Shot, edited, graded, and sound-designed in-house.
See film03 — Animation
Animation that makes complex ideas land.
Motion graphics and explainers for environmental, health, government, and corporate communications.
See animation04 — Social
Vertical video the feed actually watches.
Shorts, Reels, TikToks, and 9:16 brand campaigns. Scroll-stopping, story-led, native to the platform.
See socialFor a look across the studio's film, animation and AI work, watch the 2024 Lucid Lab showreel.
Names from the portfolio
- Bidfood New Zealand
- Chelsea Rise
- Cottee Parker
- Holocaust Centre of New Zealand
- Philip Holt, Maraetara
- The Naked Market
- Whānau Āwhina Plunket
Lucid Lab at a glance
The short version.
What does Lucid Lab do?
Lucid Lab is a director-led video production studio making brand films, corporate video, animation, AI video, and social-first vertical content. Strategy, directing, shooting, editing, colour, motion, and sound can all be handled through one studio.
Where is Lucid Lab based?
Lucid Lab is based in Tāmaki Makaurau / Auckland, New Zealand, and works with organisations across Aotearoa from Northland to Southland.
Who runs Lucid Lab?
Lucid Lab is led by founder and director Charlie Hollings-Hatton, a filmmaker, editor, animator, and AI video specialist with ten years of production experience.
Useful before the brief
Production insights.
One brand film or a video series? How to scope the project
When a video brief has several audiences, interviews and ideas, decide what belongs in the main film, what deserves a separate episode and what can share a production.
Read the guide →Where we are
Based in Auckland. Working nationwide.
Lucid Lab is based in Tāmaki Makaurau / Auckland, New Zealand — and we work the length of the country, from Northland to Southland. Corporate brand films in the city, documentaries in Hawke's Bay hill country, whatever the story needs. We're built to move.