Lucid Lab — based in Tāmaki Makaurau / Auckland, working nationwide
Story-led video production for ambitious brands across New Zealand.
Lucid Lab is a boutique video production studio based in Auckland and working the length of the country, crafting cinematic brand films, animation, AI-driven video, and social-first vertical content. Ten years of directing, shooting, editing, and animating — under one roof.
Showreel
Two minutes of Lucid Lab.
What we make
Film, animation, AI, and social — under one roof.
One studio, four deeply-honed disciplines. We pick the right tool for the story — sometimes a camera, sometimes a keyframe, sometimes a prompt, sometimes a vertical clip built for the feed.
01 — Film
Cinematic brand films & corporate video.
Story-led commercials, brand films, and corporate video. Shot, edited, graded, and sound-designed in-house.
See film02 — Animation
Animation that makes complex ideas land.
Motion graphics and explainers for environmental, health, government, and corporate communications.
See animation03 — AI video
AI video — fast, affordable, story-first.
Generative AI tooling paired with real production craft. Hyper-real product, space, and concept video.
See AI video04 — Social
Vertical video the feed actually watches.
Shorts, Reels, TikToks, and 9:16 brand campaigns. Scroll-stopping, story-led, native to the platform.
See socialApproach
Story comes first. Everything else serves it.
We sweat the narrative before we sweat the gear. A great film starts with a sharp idea, a clear point of view, and a structure that earns its runtime.
Animation, AI, and social are part of our toolkit — not the story. When a project calls for them, we use them. When it doesn't, we don't.
Recent work
Films we're proud of.
3:18 Film · Whānau Āwhina Plunket
Kotahitanga — Our Strategy 2026–2031
Launch film for Plunket's five-year strategy, Kotahitanga. Kaimahi and board members share what unity and togetherness mean for whānau across Aotearoa.
2:14 Film
The Four Hives
A short brand film exploring craft, ritual, and the small details that separate a product from a story. Cinematic, intimate, deliberate.
3:54 Film · Whānau Āwhina Plunket
Whānau Āwhina Plunket — Our Whakapapa
The brand film tracing Plunket's whakapapa back to Karitane and the two wāhine who started it all — Mere Harper and Ria Tikini.
2:01 Film · Animation · AI video
Lucid Lab Showreel 2024
A two-minute cut of the work we love most — brand films, documentary, animation, and AI video. Ten years of craft, one studio.
Where we are
Based in Auckland. Working nationwide.
Lucid Lab is based in Tāmaki Makaurau / Auckland, New Zealand — and we work the length of the country, from Northland to Southland. Corporate brand films in the city, documentaries in Hawke's Bay hill country, whatever the story needs. We're built to move.