Work
Selected work.
A decade of films, documentaries, animation, AI video, and social-first vertical content — made for brands, organisations, and the people behind them.
AI video · Animation
Griffin's — Life Needs a Snack
A director-led AI product ad built from generative imagery, 3D layouts, product photography, and detailed compositing.
AI video·Holocaust Centre of New Zealand
Once We Were Children
Historically reviewed AI reenactment sequences created for a Holocaust Centre of New Zealand documentary through Indelible Creative Studio.
AI video · Animation
Napier Port — AI archive animation
Historic Napier Port photographs brought into motion with AI animation and time-lapse transitions across 150 years.
AI video · Animation·Bidfood New Zealand
Bidfood — Innovating for the Future
Lucid Lab's first commissioned AI-led ad, made with Indelible Creative Studio using the generative tools available in early 2024.
0:50Social·Whānau Āwhina Plunket
Caring for Tamariki at Home
Plunket Nurse Keli's tips for caring for tamariki at home when cold and flu season strikes. Part of the Nurse Keli vertical series.
1:29Social·Whānau Āwhina Plunket
Joanne — Karitane Health Worker
When care speaks your language, it makes all the difference. Joanne shares how she blends her culture and expertise into the care she gives whānau.
3:18Film·Whānau Āwhina Plunket
Kotahitanga — Our Strategy 2026–2031
Launch film for Plunket's five-year strategy, Kotahitanga. Kaimahi and board members share what unity and togetherness mean for whānau across Aotearoa.
2:09Film·Whānau Āwhina Plunket
Sam and Tyler's Plunket Journey
Sam and Tyler share their experience as a two-dad family supported by Plunket as their daughter Elsie grows — warm, honest, and free of judgement.
1:47Film·Whānau Āwhina Plunket
Ilsa Plunket Ambassador
An ambassador portrait for Plunket — Ilsa's story, told with warmth and restraint. Cinematic, sincere, made for the families who needed to see it.
0:45Social·Whānau Āwhina Plunket
A Chinese Mum's Plunket Journey
First-person Plunket Short following a Chinese mum's experience with Plunket. A sensitive vertical portrait, made for community sharing.
2:14Film
The Four Hives
A short brand film exploring craft, ritual, and the small details that separate a product from a story. Cinematic, intimate, deliberate.
3:54Film·Whānau Āwhina Plunket
Whānau Āwhina Plunket — Our Whakapapa
The brand film tracing Plunket's whakapapa back to Karitane and the two wāhine who started it all — Mere Harper and Ria Tikini.
0:45Social·Whānau Āwhina Plunket
Plunket Nurse Keli on Baby Poo
Nurse Keli takes a no-blush look at baby poo — a useful, gently funny Plunket Short for new parents. Vertical, plain-spoken, made to actually be watched.
0:20Social·Whānau Āwhina Plunket
Plunket Nurse Keli's Weather Report
A lighter-touch Short for Plunket — Nurse Keli delivering a playful 'baby weather report' for caregivers. Warm, characterful, social-native.
0:30Social·Whānau Āwhina Plunket
Safe Sleep — Smoke and Vape Free Spaces
Plunket Safe Sleep Short on smoke- and vape-free spaces for pēpi. Vertical public-health video, plain-spoken, built for direct sharing.
0:30Social·Whānau Āwhina Plunket
Safe Sleep is a Shared Responsibility
A Plunket Safe Sleep Short reframing infant safe-sleep as a whole-whānau responsibility — vertical video designed for caregivers across an extended family.
0:30Social·Whānau Āwhina Plunket
Safe Sleep — Clear Bed, Cosy Pēpi
The highest-viewed Short in Plunket's Safe Sleep series — a 9:16 reminder that a clear bed is a cosy bed. Soft, warm, social-native craft.
0:30Social·Whānau Āwhina Plunket
Safe Sleep — Own Bed, Same Room
Plunket Safe Sleep Short on the safest sleeping setup for pēpi: their own bed, in the same room as a caregiver. Built for vertical, made for whānau.
0:30Social·Whānau Āwhina Plunket
Safe Sleep — Face Up, Face Clear
Public-health Short for Plunket's Safe Sleep campaign — a vertical reminder that pēpi should sleep face up, face clear, with nothing over their face.
1:23AI video·Chelsea Rise
Chelsea Rise Apartments
An AI-generated architectural walkthrough of Chelsea Rise — cinematic visualisation of spaces that haven't been built yet, ready for marketing day one.
0:44AI video·Cottee Parker
CotteeParker AI Sample
An AI architectural visualisation sample for Cottee Parker — bringing static design imagery into motion with a directed generative-video workflow.
0:43AI video·The Naked Market
The Naked Market
A short-form AI-led brand piece for The Naked Market, shaped through creative direction, editing, colour and sound.
2:01Film · Animation · AI video
Lucid Lab Showreel 2024
A two-minute cut of the work we love most — brand films, documentary, animation, and AI video. Ten years of craft, one studio.
2:00Film
The Blueprint
A two-minute brand piece on what it takes to build something that lasts. Tight script, considered grade, polished sound — every frame earning its place.
4:42Film·Philip Holt, Maraetara
Growing Trees For The Next Generation
A movement of legacy and land stewardship. Farmers sharing strategies to combat scouring and erosion — diverse methods, deep passion, a better future.
2:50Film
Future Proofing Our Hill Country
A short documentary on sustainable farming and the act of planting trees — small, powerful steps that protect Aotearoa's landscapes for the next generation.
1:30Animation
3D Aquifer Mapping Project
A 3D-animated explainer of aquifer mapping — making invisible groundwater systems visible, understandable, and worth caring about.
1:57Animation
Sunny Land — After Effects
An animated character piece built in After Effects — playful, hand-crafted, and used to demo our 2D animation chops on briefs that need warmth.
2:20Animation
TransLEDer
Animated product explainer for the TransLEDer system. Motion graphics that make technical hardware feel intuitive in under two and a half minutes.
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