Whānau Āwhina Plunket — Our Whakapapa
The brand film tracing Plunket's whakapapa back to Karitane and the two wāhine who started it all — Mere Harper and Ria Tikini.
About the film →Film & video · Auckland, New Zealand
Film & video production in Auckland.
Studio showreel · 2024 · Press play
Lucid Lab Showreel 2024
A look across Lucid Lab's film, animation and AI work. Watch the reel, then explore individual films below.
About this project →Brand films, corporate video, and documentaries for organisations with something to say. Work directly with Charlie, from the first conversation through filming, editing, colour, and sound.
Selected films
People. Place. Purpose.
Growing Trees For The Next Generation
A movement of legacy and land stewardship. Farmers sharing strategies to combat scouring and erosion — diverse methods, deep passion, a better future.
About the film →
Future Proofing Our Hill Country
A short documentary on sustainable farming and the act of planting trees — small, powerful steps that protect Aotearoa's landscapes for the next generation.
About the film →
Kotahitanga — Our Strategy 2026–2031
Launch film for Plunket's five-year strategy, Kotahitanga. Kaimahi and board members share what unity and togetherness mean for whānau across Aotearoa.
About the film →Why Lucid Lab
From the first idea
to the final frame.
Director-led
One creative voice.
Talk directly with Charlie about the audience, the message, and what the film needs to achieve. Keep the creative conversation close to the person making the work.
Production & post
Shoot, edit, grade, sound.
Shape filming and post-production around one agreed brief. Scope the locations, crew, edit, colour, sound, and delivery formats before production begins.
Delivery
Built for where it plays.
Make the film useful wherever it will be seen. Plan the main edit, captions, shorter cuts, and vertical versions around your website, campaign, or internal channels.
One film or a video series? →Project types
Films for brands, films with purpose.
Brand & corporate
Brand & corporate films
Identity-defining films that tell the world who you are and what you stand for. Used on hero pages, in pitches, on social, and in investor decks.
Watch the Plunket heritage film →Plan a corporate video or interview-led film →Commercial
Commercials & ads
Short-form advertising shaped around the product, the audience, and the channels in your brief. The right method may be live action, animation, or AI.
See the Griffin's AI ad →Documentary
Documentary & long-form
Short documentaries on the people, places, and ideas that matter. Strong on environmental, sustainability, and community storytelling.
Watch Growing Trees →Internal
Recruitment & internal video
Recruitment films, leadership messages, internal launches — high-craft video for the audiences that matter most: your own people.
Good to know
Common questions, answered plainly.
Who makes brand films and corporate video in Auckland?
Lucid Lab is an Auckland video production studio led by Charlie Hollings-Hatton. The portfolio includes Plunket films, environmental documentaries, interviews, and brand stories. The studio works across New Zealand, with directing, filming, editing, colour, and sound shaped around each brief.
How much does video production cost?
The quote depends on the concept, shoot days, locations, crew, animation, and number of finished edits. Share your intended audience, deadline, and budget range. Lucid Lab can then scope the production and explain what is included before work starts.
Can one shoot produce a main film and shorter social videos?
Yes. Plan horizontal and vertical framing, interview questions, captions, and cutdowns together in the brief. The final quote sets out which edits and formats are included, so the shoot is built around the deliveries you need.
What is included in Lucid Lab's video production service?
Lucid Lab can handle the full production pipeline: creative development, scripting, directing, cinematography, editing, colour grading, motion graphics, and sound design. The scope is shaped around the story and the way the finished film will be used.
Does Lucid Lab film outside Auckland?
Yes. Lucid Lab is based in Auckland and works nationwide, travelling across New Zealand for the right project, from city-based corporate films to regional documentary work.
What kinds of video projects does Lucid Lab make?
Projects include brand films, corporate video, interviews, customer stories, documentaries, recruitment films, internal communications, commercials, and campaign content.
Next step
Ready to discuss your project?
Tell us about the idea, audience, deadline, and intended deliverables. Charlie will respond with the questions needed to shape a practical scope.