AI video production in Auckland.

Lucid Lab is an Auckland AI video production company led by director Charlie Hollings-Hatton, making AI ads and product videos for New Zealand brands. Published work includes Griffin's — Life Needs a Snack, AI reenactment sequences for Once We Were Children through Indelible Creative Studio, and archive animation for Napier Port. The production combines generative imagery with direction, editing, compositing, colour, and sound.

Generative AI video creates or transforms moving imagery from prompts and reference material. Conventional 3D animation builds and renders a designed scene, while AI-assisted scriptwriting supports planning and writing. These methods can work together: Lucid Lab's Griffin's ad combines generated visuals with 3D layouts, product photography, compositing, editing, colour, and sound.

Yes. Lucid Lab is based in Auckland and works with brands and organisations across New Zealand. Briefs, supplied assets, and review feedback can be discussed remotely with Charlie. The scope confirms the creative approach, approval stages, required versions, usage, and any filming or travel needed for the project.

AI video is useful for visualising products, spaces, and concepts that would be difficult or expensive to film traditionally, and for short-form campaigns that need multiple visual ideas. Lucid Lab will recommend live action or animation instead when they are the better tools for the brief.

No. The work is director-led. Generative tools are one part of a wider production process that includes concept development, shot selection, iteration, editing, colour, sound, and quality control.

Start with the audience, key message, intended channels, deadline, and required versions. Product photography, packaging artwork, brand guidelines, approved claims, and visual references help establish what must stay exact. Lucid Lab then turns that material into an agreed scope and visual direction before production begins.

The scope should name the approval stages, decision-maker, included review rounds, and final deliverables before production. Typical gates cover visual direction, representative tests, an edited review, and final masters. The exact commercial terms are confirmed in the project quote.

Cost is shaped by concept development, shot count, product or character consistency, runtime, formats, review requirements, compositing, sound, and usage considerations. Lucid Lab quotes the agreed deliverables rather than publishing a generic price that may not match the brief.

Lucid Lab's commercial AI-video timeline began in early 2024 with an AI-led ad for Bidfood New Zealand. It has since expanded into historically reviewed documentary reenactments, archival and place-based films, product campaigns, architectural visualisation, and social content.