Lucid Lab

Whānau Āwhina Plunket — Our Whakapapa

Client — Whānau Āwhina Plunket

Whānau Āwhina Plunket — Our Whakapapa

The Whānau Āwhina Plunket of today whakapapas back to Karitane, a small coastal town near Ōtepoti Dunedin, at the turn of the 20th century — and to two remarkable wāhine, Mere Harper and Ria Tikini, whose care for local whānau started it all.

A heritage brand film over a century in the making: archival texture, present-day voices, and a story about where an organisation’s mana actually comes from.

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