Environment & climate
Sustainability, conservation, sea level rise, biodiversity — turning the planet's hardest problems into stories people remember.
Animation & motion
Animation that makes
complex ideas land.
Lucid Lab uses animation to simplify, clarify, and instruct. Whether it's breaking down climate change or walking someone through paying council rates — we turn dense information into clear, engaging visual stories.
Specialism
If it needs explaining,
we'll help it land.
A background making scientific and environmental content accessible — now expanded into health, safety, and government comms. Because people deserve to understand what matters, and what to do next.
Health & wellbeing
Patient journeys, treatment explainers, public health campaigns — clear, kind, never patronising.
Government & council
Rates, regulations, public consultations, infrastructure projects — making civic life understandable.
Science & education
Research findings, white papers, lecture content — animating ideas that started in a journal article.
Project types
Many formats, one craft.
Explainer
Explainer videos
60-second to 3-minute animated stories that make a complex idea clickable, then memorable, then actionable.
Motion graphics
Motion graphics
Animated titles, infographics, data viz, and broadcast packaging that lifts the production value of anything it touches.
Brand animation
Brand & UI animation
Animated logos, loaders, and micro-interactions — for web, app, social, and pitch decks.
Hybrid
Live action + animation
Documentary footage layered with animated overlays, data, and characters — explainer power, cinematic feel.
Long-form
Educational series
Multi-episode animated learning content for organisations rolling out new policy, training, or curriculum.
Internal
Internal & training
Onboarding, change management, safety training — animations that make people actually pay attention.
Animation work
Animation we've made.
2:01Film · Animation · AI video
Lucid Lab Showreel 2024
A two-minute cut of the work we love most — brand films, documentary, animation, and AI video. Ten years of craft, one studio.
1:30Animation
3D Aquifer Mapping Project
A 3D-animated explainer of aquifer mapping — making invisible groundwater systems visible, understandable, and worth caring about.
1:57Animation
Sunny Land — After Effects
An animated character piece built in After Effects — playful, hand-crafted, and used to demo our 2D animation chops on briefs that need warmth.
2:20Animation
TransLEDer
Animated product explainer for the TransLEDer system. Motion graphics that make technical hardware feel intuitive in under two and a half minutes.
Next step
Got something complicated to explain?
Send the brief, the research paper, the policy doc — whatever the dense source material is. We'll come back with a treatment that makes it sing.