Social video

Vertical video that
actually gets watched.

Shorts, Reels, TikToks, and 9:16 brand campaigns — built for the feed, story-led at heart. Cinematic craft, social-native pacing, designed to stop the scroll in the first second.

Why Lucid Lab

Film-grade craft.
Social-native pacing.

Scroll-stoppers

Built for the first second.

Every clip is engineered around the opening frame. If the first second doesn't earn the swipe, nothing else matters — and we treat it that way.

9:16 native

Not just landscape, cropped.

Most "social cuts" are landscape edits with the sides chopped off. We shoot, frame, and edit vertically from the start — composition that uses the format, not fights it.

Story over hype

Sharp ideas, real craft.

No frantic edits to fake engagement. Just clear ideas, beautiful production, and structure that earns its 30 seconds.

What we make

Built for every feed.

YouTube Shorts

Shorts that travel.

60-second vertical films built to live on the YouTube Shorts feed. Indexable, embeddable, and designed to feed traffic back to your long-form channel.

Instagram Reels

Reels for brands.

Brand-consistent vertical content for Reels — story-led, on-trend without chasing it, with the production craft that separates a brand from a creator.

TikTok

TikTok-native content.

Editing pace, sound design, and structure that fits the platform — without the cringe. We've spent years figuring out where craft and feed-fluency overlap.

Cross-platform campaigns

One shoot, every feed.

A single production day, cut into a library of vertical content — TVCs, Shorts, Reels, TikToks, LinkedIn, and stills. Engineered up front to maximise output.

Featured social

All work →