Product
Product films
Hyper-real product video without a studio booking. Turn a static product shot into a 15-second motion piece for social, ads, and PDPs.
AI video production
AI video — fast,
affordable, story-first.
Lucid Lab pairs the latest generative AI tooling with ten years of video production and animation craft. The result: standout video that grabs attention and drives results — without the cost or timeline of a traditional shoot.
Why AI video
Production-grade results.
AI-grade economics.
Faster
Days, not weeks.
Concept to delivery in a fraction of the time a traditional shoot would take. Ideal for product launches, social campaigns, and pitches with tight runways.
Cheaper
No set, no crew.
Skip the location fees, talent day-rates, and crew bills. AI video unlocks high-production-value content for budgets that wouldn't have funded a single shoot day.
Sharper
Crafted, not generated.
Most AI video is content slop. We treat it like film — narrative structure, considered shot lists, real edit craft, real colour grading. Tools change. Storytelling doesn't.
What it's good for
Built for product, space,
and concept storytelling.
Space
Architectural & space video
Cinematic walkthroughs of spaces that don't exist yet — perfect for property marketing, hospitality concepts, and developer pitches.
Concept
Pitch & concept video
Show, don't tell. Bring a deck to life with AI-generated visuals that make a concept feel real before it's built.
Social
Short-form & ads
Volume-friendly short-form for TikTok, Reels, YouTube Shorts, and paid social — designed to stop the scroll.
AI video work
AI video we've made.
1:23AI video· Chelsea Rise
Chelsea Rise Apartments
An AI-generated architectural walkthrough of Chelsea Rise — cinematic visualisation of spaces that haven't been built yet, ready for marketing day one.
0:44AI video· CotteeParker
CotteeParker AI Sample
An AI-generated product film for CotteeParker — hyper-real, cinematic, and built in a fraction of the time and cost of a traditional shoot.
0:43AI video· The Naked Market
The Naked Market
An AI-driven brand piece for The Naked Market — short-form, story-led ecommerce video designed to stop the scroll and sell the brand.
2:01Film · Animation · AI video
Lucid Lab Showreel 2024
A two-minute cut of the work we love most — brand films, documentary, animation, and AI video. Ten years of craft, one studio.
Our take
AI is a tool,
not the story.
We don't AI-wash everything. Some projects belong on a camera. Some belong in After Effects. Some are perfect for generative AI. The job is to pick the right tool — and then sweat the craft.
Ten years of production background means we know when AI elevates a piece, and when it cheapens it. We'll tell you straight.
Next step